Celebrate the Spirit of London's iconic district
of Soho with The King of Soho London Dry Gin
The King of Soho London Dry Gin encapsulates the spirit of London's favourite entertainment district, Soho. Launched in 2013, by Howard Raymond and Alex Robson, The King of Soho drinks brand was created as a tribute to Howard's legendary father, Paul Raymond. The impresario and property mogul was affectionately called 'The King of Soho', due to his role in revolutionising the effervescent London district.
The King of Soho is a super premium distilled London Dry Gin, crafted in the heart of London using traditional methods to a unique flavour profile. This refined London Dry Gin defies the ordinary with its combination of 12 botanicals to create a premium spirit that is both smooth and complex. Whilst remaining true to its London Dry heritage the gin has a delicate combination of sweetness, citrus and earthiness and hint of grapefruit bitterness on the back of the palate – a perfectly balanced embodiment of the Soho spirit.
Soho conjures up a myriad of images and the bohemiam design of the bottle embodies the characteristics that make Soho unique, capturing its ‘anything goes' attitude with a detailed ‘Spirit of Soho’ character representing both the past and present of Soho life. The icon’s velvet tailoring reflects the bold and colourful fashion of the area. The fox’s tail signifies Soho’s status as a former royal hunting ground and the fox’s reputation as a mischievous creature of the night embodying the smart, naughty and enigmatic nature of urban Soho. The trumpet echoes Soho’s rich jazz history and with the holding of the book the character tips his hat to Soho’s long association with the creative industries.
The King of Soho Gin was created as a tribute to Paul Raymond by his son, Howard. Paul Raymond famous for his entertainment venues, became one of the richest men in Britain after opening the Raymond Revue Bar in 1957. Buying up huge chunks of Soho and revolutionising the district, the impresario and property tycoon became affectionately known as 'The King of Soho'. He transformed the Soho district of London and played a pivotal role in the cultural and social liberation of British society.
Howard commented, “As a child, I would watch [my father] relax at home with a gin and tonic and when I grew up, I must say I did discover the pleasure of a good gin martini too."
Cocktails & Serves
The King of Soho is ideal in cocktails or served neat over ice. The classic gin and tonic is traditionally garnished with a wedge of lemon or lime. The King of Soho Gin and Tonic is served with a slice of pink grapefruit to complement the citrus notes in the gin.
One of The King of Soho's signature cocktails, 'Evening Thyme' combines The King of Soho Gin with Volare Triple Sec, Antica Formula, and dashes of Peychaud's and Regans' Orange Bitters. Served in a martini glass, garnished with lemon zest and thyme.
50ml King of Soho Gin
10ml Volare Triple Sec
10ml Antica Formula
2 dashes Peychaud's Bitters
1 dash Regans' Orange Bitters
Stir with thyme sprig. Garnish with lemon zest and thyme
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